There is no accounting or math formula available that is relevant to a business valuation. This is one of the important intangibles that we felt important enough to require a multi-page position paper to explain how we identify, measure and assign a weight. 

Our methodology requires relevant entrepreneurial business experience to first identify, then measure, assign a weight, and then value these intangibles. This is required to be compliant with the Canada Income Tax Act requirement for "fair market value"

Valuators with business experience can assess the effectiveness and value of a company's marketing efforts, including advertising, public relations, brand recognition, and emerging promotional strategies such as NFT and cryptocurrency marketing.

Meanwhile, an accountant may lack the specialized knowledge to determine the purpose of the valuation in the context of the specific industry or market dynamics, leading to a potentially inaccurate assessment.
Accountants without practical business experience might not capture the effectiveness and value of a company's marketing efforts, especially in emerging areas like NFT and cryptocurrency marketing. Dominance in the Market

Business brokers may lack the expertise required to assess the effectiveness and value of a company's marketing efforts, especially in emerging areas like NFT and cryptocurrency marketing.
16. The effectiveness and value of a company's marketing efforts, especially in emerging areas like NFT and cryptocurrency marketing, might not be captured in sale price data.

Disruptive Valuation Methodology:
This proves why Eric Jordan’s “25 Factors Affecting Business Valuation” methodology combined with 15 years or more of business owner operator experience produces the most accurate option for all stakeholders.
This methodology is proving to be “disruptive” in the valuation industry.

WHY would you accept a valuation from a BROKER OR ACCOUNTANT using flawed data or outdated valuation approaches ?
Hard Asset Approach, Income Approach, and Market Approaches to business valuation should never be accepted in 2023 when we know better.
These are approaches used by unscrupulous agents and others using inaccurate data and accounting formulas to suggest a business value that might fit well into their business plan; but not yours.

Venture Capitalists are the valuers of the biggest companies in the world. Think Peter Thiel.

Neither Peter Thiel, Elon Musk or any of the other top 150 Venture Capitalists in the world are accountants or real estate agents.

The biggest and best companies in the world are not trusting accountants or realtors for valuation purposes; WHY WOULD YOU?

Trust your local accountant who sticks to accounting. That is who we depend upon to start your valuation process.

“None of the top 150 valuators in the world are accountants.”

The top business valuators in the world are Venture Capitalists like Elon Musk, Peter Thiel, and our Canadian example Mark D Wiseman.

Of the 200,000 honest, hard working, professional accountants in Canada; less than 1% suggest they can do business valuations.

We believe this radical 1% of would be monopolists have no business doing business valuations in 2023 using outdated, unreliable, misleading and dishonest approaches to business valuation.
These outdated approaches are: Hard Asset, Income and Market approaches to business valuation.

Those 1% and their methodology was proven wrong in 2009 by Mark D Wiseman and the Canadian Pension Plan Fund.

Canadian Venture Capitalist Mark D Wiseman, working with the Canadian Pension Plan, valued a block of shares of a company that had financial statements showing huge losses (SKYPE), and purchased that block at $300 MILLION USD. Mark D Wiseman was also instrumental in selling that same block of shares for well over a BILLION USD two years later.

That day in 2009 was the day when accounting based valuators had their methodology turned on its head.

    (1) The hard asset approach to business valuation was proven wrong and outdated as hard assets are a very small percentage of the average company value and especially by 2020. Skype had few hard assets.

    (2) The Income approach to business valuation they used was proven not well supported, misleading, and wildly inaccurate. Skype had negative income.

    (3) The market approach to business valuation shows valuators even today (2023) are relying mainly on unverified, inadequate, incomplete, and misleading private company sale data.

Mark D Wiseman has been added to a list of the top 150 Venture Capitalists in the world (Researched in March 2023) NONE OF WHOM are accountants.

The 150 top Venture Capitalists in the world who value some of the world's most valuable companies should be considered the world’s best valuation experts. And again, none of them, to the best of our research, are accountants. Does anyone seriously think these top experts would employ the old hard asset, income, or market approach to business valuation used by most accountant based valuators today? Ask Warren Buffet?

Venture Capitalists use honest accountants to supply reliable financial data that has generally been arranged for tax purposes. Clients have already paid these accountants tens of thousands of dollars to produce these documents that are generally needed to start a valuation.

This is also the basis of Eric Jordan’s “25 Factors Affecting Business Valuation” methodology. Honest Accountants produce the financial records required to start the valuation process. This is where, in private company valuations, experienced business owner/operators take over. These people with 15 years or more of relevant business owner/operator experience, are trained in the use of Eric Jordan’s “25 Factors Affecting Business Valuation”. They identify, measure, weigh, and put an estimated value on the intangible assets that make up the majority of most company value since at least 2009. This is when the Mark D Wiseman/Skype moment changed business valuation history.

Clients have paid their accountants tens and sometimes hundreds of thousands of dollars for accounting. We trust these professionals FOR ACCOUNTING AND TAX PURPOSES; but NOT for Business Valuation.

NONE of the top 150 valuators in the world are accountants.

Consider Warren Buffet and his partner Charlie Munger and what they have to say about accountants overeaching, and not staying in their proper lane. And not sticking to accounting.

Charlie Munger on accountants:
Click Here
Warren Buffet on accountants:
Click Here

The 99% of Accountants who stick to accounting are well respected. The other 1% give the rest a bad name.